Is news channel only publish news to increase their TRP?
There is a new term called "Native Advertising" has recently evolved in the media space in India. Native Advertising means publishing paid news in a such way that it looks like a natural news to the readers.
Agencies & Advertisers having large marketing budgets are now-a-days emphasising more upon Native Advertising to influences readers with their version.
If a publication doesn't allow or accept such demand, they may loose big budget campaigns, so they are bound to publish such stories or news.
What is TRP and how it is calculated?
Most of the times we have seen people watching TV and we heard about the TRP of channel or programme like the TRP of a channel is increasing day by day and so on.
Do you know how to calculate the TRP of a TV channel as well as shows running on a channel? Various factors are there that define the TRP of a TV channel or programme. TRP is a well-known parameter for Television. Let us study through this article about TRP, what is the mechanism or procedure to calculate the TRP, What affect it paves to the channel or programme etc.
What is TRP?
TRP is a Television Rating Point. It is the tool that tells us which channel and the programme are viewed most or it indicates the popularity of a TV channel or a programme. It shows how many times people are watching a channel or a particular programme. TRP enables advertisers and investors to understand the mood of the people. According to the TRP of a TV Channel or programme advertisers decide where to display their advertisements and investors will decide about the investment of the money.
How to calculate or check TRP?
Do you know that TRP is calculated by Indian agencies namely INTAM and DART? INTAM is an Indian Television Audience Measurement. Earlier, DART that is Doordarshan Audience Research TV Ratings was used to calculate these ratings as that time the only channel available was only Doordarshan. Still, DART exists and is an agency that takes the TV viewing pattern of rural people into consideration. They randomly pick people and question them about the various channels and TV programmes and also use electronic methods to get viewership statistics.
The following two electronic methods are there for calculating TRP:
1. People meters device is installed in some places or set in selected homes to calculate the TRP. In this way, some thousand viewers are surveyed in the form of justice and sampling. These gadgets record data about the channel or programme watched by the family members or selected people. Through this meter, the information of TV channel or programme for one minute is carried out by the INTAM a monitoring team i.e. Indian Television Audience Measurement. After analysing the information, the team decides what is the TRP of the channel or programme. Or we can say that this data is later analysed by the agency to create a national TRP data of various TV channels and TV programmes.
2. Second method is known as picture matching where the people meter records a small portion of the picture that is being watched on the TV. This data is collected from a set of homes in the form of pictures and later on is analysed to calculate the TRPs.
